Hersh's new book
SELLING THE TRUTH: A ‘Semoir’ with Insights for Life & Business is a semi memoir drawing on his adventures as an Authority Advisor and Standup Comedian. It is part business book, part happiness formula for life, and an amuseful read, whether you’re building a business or burnishing your self-image.
You can kickstart your own messaging evolution with a one-on-one
Resources:
60-second Personal Brand Quiz: https://bit.ly/QuizHR
60-second Get Off Your Assets Quiz: https://getoffyourassets.
— David Kahan, CEO, Birkenstock Americas
— Sandy Ciaramitaro, Educator/Author, “The Good Eggs” series
“This book helped me balance my life. Thanks to this book, I realized my problem was with shoes. I shouldn’t be wearing any. My feet work great. Now I can sell MY truth with an open heart, open mind, and the necessary compassion it takes to love myself while I do it. This book is fun and easy to read, and it doesn’t sell “one answer,” but instead guides its reader to find their own unique solution to what ails them. I feel SO much better. I didn’t realize my truth was THAT. Now I have nothing to sell except my big, dumb, silly heart. Don’t take shit from anyone.”
— Mike Oppenheim, Author/Podcaster
Selling the Truth with Humor & Humanity
The 12 “Knowings” from my book will be explored in greater depth here. Coming soon!
Nearly every night on the 2026 Marketers Cruise
I found myself in the piano bar. No plan. Just connection, curiosity, and a little courage. On the final night, the pianist asked me to do a few minutes of standup, and something clicked. That mix of humor, honesty, and live connection reminded me what I love most: when people stop performing for each other and start communicating with each other. That moment planted the seed for Truth Tastes Funny: An Amusical Experience. It blends the work I’ve always done around voice and clarity with the humor and music that have been part of me since the start. Funny how clarity finds you when you let life improvise.
Why Join Brandmates?
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Gain Clarity & Confidence
Establish a brand that resonates with the right audience and positions you as a leader. Quick Hits: Sharpen your message at the very first meeting!
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Increase Visibility & Recognition
Position yourself to secure speaking engagements, media opportunities, and high-value partnerships.
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Differentiate & Dominate
Develop a compelling brand message that sets you apart and creates lasting impact.
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Stay Ahead with Proven Strategies
Implement cutting-edge marketing, branding, and positioning techniques.
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Grow in a Supportive Community
Learn, strategize, and succeed together with other driven professionals.
Achieve More with Personal Brandmates
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Stronger Brand Positioning
Monthly strategy sessions provide clear, actionable insights for branding and authority-building.
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Direct Expert Guidance
Personalized feedback and strategic input ensure momentum and clarity.
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Breakthrough Learning
Periodic deep-dive workshops uncover new opportunities.

Social Proof
Hear from clients who have previously engaged with Hersh 1-1 and in group coaching.
Exclusive Membership Perks
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Quarterly Personal Brand Audits
Gain customized insights into messaging, positioning, and growth strategies.
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Tailored Support
Access to private 1:1 coaching at a discounted rate ensures continuous progress.
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Advance Copy of Selling the Truth
Exclusive early access to an unreleased branding and marketing guide. “‘Selling The Truth’ is a must-read for anyone seeking insights on marketing, branding, and life itself.” David Kahan, CEO, Birkenstock Americas
