Tomorrow is Today.
On Billy Joel’s Cold Spring Harbor album is a pretty obscure cut called “Tomorrow is Today.” It came on this morning in my “Genius Shuffle” supporting my efforts as...
HOW MANY TIMES MUST I ‘X’ YOU?
I’ve been thinking a lot about categories. Am I in the Marketing category? Sales? Advertising? The answer is None of the Above. I’m in the Brand space, Personal Brand...
YOU CAN DO BETTER THAN ‘PRETTY GOOD’
Is your Personal Brand taking a back seat to your Business? I recently rewatched one of my favorite streaming series of the last decade: 2015’s PATRIOT, the comedy-drama created...
Keeping Up, Appearances
A little push, a whole lot of gratitude. The launch of my first book, SELLING THE TRUTH: A ‘Semoir’ with Insights for Life and Business, begins in January, and...
Buy One, Get ‘YES!’ Free
Introducing the Positronist. I like making up words. Maybe it’s because some of the words that are fed to us just don’t add to our happiness. Lately, I’ve been...
“If I Were Any More Talented, I’d Accomplish Nothing at All!”
My publisher asked me to come up with 10-15 quotes from my book. I assume they’re for promotional purposes. It was fun cherry-picking statements to make myself appear masterly...
You Are a Legacy Brand
(an excerpt from SELLING THE TRUTH: A ‘Semoir’ with Insights for Life and Business by Hersh Rephun) The impact we have on the world becomes our brand. How we...
MESSAGE Therapist, Hersh Rephun
Tell us a little something about your business… I titled my new book, “SELLING THE TRUTH: A ‘Semoir’ with Insights for Life & Business” for a few reasons:1. As...
‘Deadpool & Wolverine’: Personal Brand M&A
DEADPOOL & WOLVERINE: is this the title of a movie, or are they the two hardest-working promoters in show business? As Deadpool & Wolverine crosses the billion-dollar mark with...
The Boy Can’t Help It: Bullsh*t as an Art Form
The following is an excerpt from Chapter 4 (The Spin Doctor, the Bullsh*t Artist, and Other Seducers We Don’t Want to Know, Like, or Trust) of ‘SELLING THE TRUTH:...