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BIZ

hershrephun.com > Blog > BIZ
  • April 17, 2026
  • hershrephun
  • BIZ, Blog, FEATURED, News, YES Brand

It Didn’t Need Rebuilding. It Needed Alignment.

The problem usually isn’t what you think. And the fix is rarely what you’re trying. The first movie I ever wrote was called Spring Break Sorority Babes. Also known,...
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  • April 15, 2026
  • hershrephun
  • BIZ, Blog, FEATURED, News, YES Brand

Marc Dacascos and How to Avoid an Awkward Conversation

Why client talks stall when they begin from the wrong place On Monday, we covered Bruce Campbell and how the audience decides what they’re watching before a single line...
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  • April 13, 2026
  • hershrephun
  • BIZ, Blog, FEATURED, YES Brand

They Decide What You Are Before You Speak. Set It Right.

Bruce Campbell, B-movies, and how to control the story before it starts I wrote a movie in the 90s called Assault on Dome 4. Think Die Hard in space....
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  • April 6, 2026
  • hershrephun
  • BIZ, Blog, FEATURED, News, YES Brand

Now I Don’t Get It

The joke lands. Then it changes. The very first time I did standup, I neglected to read the room. I forgive myself. I had to follow Eddie Murphy, who...
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  • March 30, 2026
  • hershrephun
  • BIZ, Blog, FEATURED, News, YES Brand

You don’t have a visibility problem. You have an interpretation problem.

You’re not struggling to be seen. You’re struggling to be understood the same way twice. That’s a different problem. And it shows up in places that don’t look like...
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  • March 23, 2026
  • hershrephun
  • BIZ, Blog, FEATURED, News, YES Brand

Protect Your Investment

There’s a moment that happens right before everything ramps up. It starts with a set of very convincing thoughts: “I just need to get my message out into the...
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  • March 18, 2026
  • hershrephun
  • BIZ, Blog, FEATURED, News, YES Brand

Strategy Theater: When Planning Replaces Thinking

There is another pattern that quietly shows up inside leadership teams. It is called strategy. Or at least something that looks like strategy. Whiteboards appear. Slides are prepared. Workshops...
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  • March 16, 2026
  • hershrephun
  • BIZ, Blog, FEATURED, News, YES Brand

The Visibility Trap: When Marketing Gets Louder Than the Message

There’s a fascinating strategy I see quite often. It goes something like this: Step 1: Hire a social media manager. Step 2: Engage a PR agent. Step 3: Start...
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  • March 13, 2026
  • hershrephun
  • BIZ, Blog, FEATURED, News, YES Brand

The Work Behind the Work

What part of this work should still matter ten years from now? Because right now a lot of people can feel the ground moving. You don’t need anyone to...
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  • March 11, 2026
  • hershrephun
  • BIZ, Blog, FEATURED, News, YES Brand

The Business Was Never the Thing

When the work expands beyond the company that started it. YES BRAND Builders may be the last business I build. Which is funny, because it’s turning out not to...
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